American superstar, Sean John Combs popularly known as Diddy, has explained why he decided to work with Nigerian musician, Burna Boy on his upcoming project.
Diddy, a rapper, singer, songwriter, record producer and record executive, is the Executive Producer of the yet-to-be-released album by the BET award winner and Grammy nominee.
The album, titled ‘Twice as Tall’ will be released on August 14.
According to Diddy, who has long guided rappers and singers (most famously the Notorious B.I.G. and Mary J. Blige) toward wider audiences, he is on the album because he is convinced it will be a hit.
“I’m on record that I like hit records. If they’re not hit records, I don’t like them,” Combs said via FaceTime from Los Angeles.
“A lot of times when an artist wants to be coached or pushed to maybe a greater level, that’s where I’ve come in,” he said. “He, as every artist, he wants his music to be heard by the world. He doesn’t care about crossing over. You know, he’s not trying to get hot. He’s not, like, ‘I want to be a big pop star’ — he’s already a star. He wants his music to be heard, his message, his people.”