- Nigerian on-air personality Do2dtun commented on South African singer Tyla’s success at the American Music Awards (AMAs).
- Tyla won the Best Afrobeats Artist award, outperforming prominent artists like Burna Boy, Wizkid, Rema, and Moliy.
- She also received the fan-voted Social Song of the Year award for her song “Chanel.”
Nigerian on-air personality Do2dtun has reacted to South African singer Tyla’s recent victory at the American Music Awards, sharing his thoughts on the growing global interpretation of Afrobeats.
At the 52nd edition of the AMAs held on Monday, Tyla emerged as one of the night’s standout winners. The South African star claimed the Best Afrobeats Artist award, beating notable African musicians such as Burna Boy, Wizkid, Rema, and Moliy. She also picked up the fan-voted Social Song of the Year award for her track “Chanel,” making her the only African act to win at this year’s ceremony.
Following the achievement, Do2dtun took to social media to express his concerns about how the American music industry defines Afrobeats. According to him, there appears to be an attempt to reshape the genre’s original identity after its rapid rise and dominance on the global stage.
The media personality suggested that some international stakeholders may not be comfortable with how influential Afrobeats has become across different music markets.
He further advised Nigerians and Africans not to water down the culture or alter what they have built simply to gain foreign approval. According to Do2dtun, creators should remain proud of the sound and identity they introduced to the world rather than adjusting it to satisfy external expectations.
His words…
“My take on Tyla winning the American Music Awards
I repeat, this is my own opinion
Americans wanted this to have a different meaning and interpretation. They didn’t like how it took over every other genre. However, on our side, we need to learn something from this. Don’t change what you own or created to please your pay masters. We own it, but it was redescribed because some people wanted to champion it with a different meaning for their bread. It paid off for them at the time, sadly, it was fully misinterpreted when the “S” was added. This is the result”.
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