David Adeleke, better known as Davido, a Nigerian Grammy nominee, has spoken out about the difficulties he had while working on his Sony Music record.
Davido stated that his debut Extended Play (EP), which he published in collaboration with Sony Music in 2016, was a commercial flop.
In a recent episode of The Bridge Show, Davido spoke extensively about his experiences with the worldwide recording business.
Omo Baba Olowo stated that the project’s failure was due to a mismatch between his creative vision and the label’s direction.
Davido stated that his music management company was creating songs for him, but it was unsuitable due to a lack of creative freedom.
He explained that he Sony got him to work with some of the best producers but because it failed, he decided to return to Nigeria after spending a year in Atlanta.
According to him, they didn’t understand his music, so he went back to his original producers who did and informed them of his aspirations to create hit songs, which resulted in his smash single, IF.
Davido stated, “When I first came, they put me with some producers, but it didn’t work out, we dropped an EP under Sony, my first project; ‘failure, failure’ to my standards. Some people might see it as success but to my standard that wasn’t it.”
Reacting, @Oladapomikky1 said; Davido indirectly said P-Square, 2face, and Dbanj paved the way for the likes of Burna, Wizkid, and himself. Give this man his flowers
@kjasuquo; This is real
Facts about this interview:
He recognized that he didn’t make it on his own. People paved way for him
He recognized that future generations will be bigger than him because it is still evolving
He recognized the failure of his first EP under Sony
@official_adags; You see the fact that he recognizes there are people that paved way for him. That’s a real man right there
@bellarus007; First time I am listening to Davido and he is making plenty sense 😊
@AustinRVXT; Davido is single-handedly the most important voice of Nigerian music. He’s miles apart and above the other two in this regards. You can feel how much of an ambassador he is of the country when he gets to speak about the music and culture abroad
He always sees it as an opportunity to sell and not disparage the music nor center himself in the picture. Posterity will have nice things to remember and emulate about David.
Watch the video:
