Sensational singer, Ayodeji Balogun popularly known as Wizkid is said to have raked in over n5.2billion in gross earnings from his ongoing ‘Made in Lagos’ concert held at London 02 arena, which started on November 28 to December 1, 2021.
Business day reports that online ticket sales for the various tiers and locations at the arena ranged from $108 to $270. While the Arena floor section had a capacity of more than 5,200 people and sold for an average of $239 (N97, 963 at N411/$) per seat.
The lower tier of more than 8,800 seats sold for an average of $170 (N69, 681). The upper tier of almost 6,000 seat capacity sold for an average of $250 (N102, 472).
It was also gathered that the revenue for each section of the Arena comes to N509, 407,600 for the floor section, N613, 192,800 for the lower tier, and N614, 832,000 for the upper tier. This comes to a total of N1, 737,432,400 for the first day, and N5, 212,297,200 in gross earnings for the three days the show lasted.
MTN and Udux teamed up with Wizkid two days before the event to stream the concert live on the Nigerian streaming platform, allowing thousands of people who couldn’t attend to watch the show on their phones.
The music fiesta attracted celebrities from around the world like Hollywood actress Gabrielle Union, Stormzy, and Chelsea football club forward Romelu Lukaku.
Nigerian artistes like Fireboy, Blaqbonez, Bella Shmurda, Buju,Oxlade and others performed at the epoch-making concert
Recall that ticket sales for the event were initially announced on July 27 and started sales online on August 6. In less than 12 minutes, the tickets for the 20,000 capacity were sold out making him the 7th highest artiste globally to sell out the arena in under 15 minutes.