- Raye Akpo Siemuri has generated online debate after claiming that adding classism and exclusivity to a product makes it easier to sell to Nigerians.
- While many users agreed with her opinion, others argued that the same consumer behaviour exists in many countries around the world.
Media personality Raye Akpo Siemuri has sparked reactions on social media after sharing her opinion on why it is often easy to market products to Nigerians.
In a post on X, Raye suggested that creating a sense of exclusivity and attaching social status to a product is enough to convince many people to buy it.
She wrote:
“You can sell anything to Nigerians, just add a little bit of classism and tell them it’s not for poor people, then watch them buy to prove they are not ‘poor’.”
Her post quickly gained attention, with many social media users agreeing with her observation, while others argued that the trend is not unique to Nigeria but reflects consumer behaviour across the world.
Some commenters also pointed to the growing demand for luxury products and premium branding, saying businesses often use exclusivity as a marketing strategy to drive sales.
Reactions
@Jovial Gift: “She’s guilty of that too.”
@Jesil Cruz: “No be lie.”
@Bari Aala: “They don see una finish.”
@Tiny Phynix: “Not only in Nigeria, it’s a human thing and it happens abroad more than it does locally.”
@Onyinye Uche: “Oya oh I sell original human hairs both for the poor and rich 😂😂😂”
@Collins Bunde: “Na olodo uprising😭”
@Flora Tochi: “That’s what they are doing with wigs now… Luxury raw donor SDD bone straight yen yen yen.”
@Jesus Lucious Pentecost Onuorah: “Where is the lie🤷”
@News online: “That’s luxury, it’s normal.”
@Shigaba Emmanuel Barnabas: “Illusion of exclusivity.”
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