“They Valued My Body, Not Talent”- Tiwa Savage On Lost Endorsement Deal

  • Tiwa Savage, addressed the issue of women facing pressure to exchange sex for career advancement in the Nigerian music industry.
  • During a panel at Entertainment Week Africa, she revealed that she was advised to meet with influential male executives to secure bookings for shows.
  • Savage recounted an experience where she lost an endorsement deal after declining an invitation to vacation in Dubai with the company’s co-owner.

Tiwa Savage, the popular Nigerian singer, has spoken out about a major challenge women face in the Nigerian music industry: the pressure to exchange s*x for career opportunities.

At a panel organised by Entertainment Week Africa, Savage revealed that she had been told to meet influential male executives before being booked for certain shows. She also shared that she once lost an endorsement deal after refusing to go on holiday to Dubai with the company’s co-owner.

Reflecting on these experiences, Savage said, “I had been told that if I don’t go and see ‘this chairman’ personally, I would not be put on a show. I lost an endorsement because I refused to go to Dubai with a man who is one of the owners of the company. That was when I realised that they don’t value my talent but my body, which I was only flaunting as part of branding. It ended up hurting me because that is all they were seeing.”

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In other news… A young Nigerian graduate broke down in tears and shared her distress on social media after her efforts to secure a preferred posting through the unofficial “NYSC plug” system failed, resulting in her deployment to Borno State.

The emotional reaction reflected the anxiety corps members face when assigned to states like Borno, which is widely considered to have heightened security risks and is deemed unsafe for service members.

The incident highlighted the mental strain of the compulsory service placement and the notorious failure of the “NYSC plug” system, which is meant to secure preferred states but often leads to unwanted placements.

The viral video sparked mixed reactions online, with some users criticizing the NYSC system while others debated the sincerity of her tears and the concept of national duty.

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