“It’s 2024, stop asking us to work for free” – Bella Okagbue drags brands over alleged exploit

BBNaija reality star Bella Okagbue criticized businesses and brands for inadequate compensation for content creators, urging them to normalize fair rates and eliminate the practice of expecting creatives to work for free in 2023.

Bella Okagbue, a reality TV star on BBNaija, has turned to social media to criticize brand and business owners for allegedly underpaying content creators for their labor.

The reality star dragged businesses to pay creative individuals their fair salaries

Bella Okagbue shared her frustrating experiences with specific brands through a series of tweets.

Bella Okagbue gives brands a powerful message

She revealed cases in which companies sought to evade paying money by providing substitute means of payment, like “preview access to unreleased products” and giving things away for free in exchange for cooperation.

Bella Okagbue stressed that in 2023 the habit of expecting creatives to work for free should be abandoned since it is time for an industry shift.

According to her

“Brands need to normalise paying creatives their rate.
“You get early access to unreleased product”
“we want to send you items for free in exchange for collaboration” etc
It’s 2024, Stop asking us to work for free.
Goodmorning everyone”

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