I usually advise Mavin artistes to emulate Portable – Don Jazzy says as he compares BNXN and Portable [Video]

• Don Jazzy said he uses the Zazuu star as an example whenever he is talking to his artistes about how to remain relevant in the music industry.

• He also did a comparitive analysis of BNXN (formerly Buju) and Portable who both became big stars in 2021.

Music executive, Michael Ajaere, a.ka Don Jazzy, has said he advises his signees to learn from Portable’s controversial personality.

Don Jazzy said he uses the Zazuu star as an example whenever he is talking to his artistes about how to remain relevant in the music industry.

The music executive stated this while being interviewed by Joey Akan on Afrobeats Intelligence Podcast.

He also did a comparitive analysis of BNXN (formerly Buju) and Portable who both became big stars in 2021.

Don Baba J noted that at the time Portable hit the limelight with his breakout song, Zazuu Zeh, courtesy of Olamide, BNXN already had 7 songs on the charts but the controversial singer’s followers grew to a million faster.

He further explained that it is the fact he always does controversial or debatable things that puts him in the news which makes him to still be relevant even if he does not release songs.

The Mavin boss said when he’s having meetings with his team, he makes them it is not jut about dropping good music and relaxing.

He said that he makes realise the algorithm will favour them if they put themselves out there and do things that will make their names come up in conversations like Portable does.