Tacha, a BBNaija star, discusses why she did not appear on the most recent episode of the BBN show and how it would have impacted her brand.
In a recent interview with Cool FM, the reality star stated that there was no point in appearing on the show if she wasn’t going to be paid for it.
She expressed skepticism about winning the grand prize because she isn’t certain she won’t be evicted before the finale.
Tacha discussed how being on the show would affect one’s public brand projection because returning to the show is already something fans consider inappropriate, and then being evicted within the first one or two weeks would harm the Influencer’s brand.
She maintained that she sees no reason to dilute her brand just to put on a show for Nigerians if she is not certain that she will be paid.
Tacha also stated that the show will be different without her because she understands that there is no BBN without ‘Big T,’ and no one can do it better than her.
Watch her speak below:
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