Hilda Effiong Bassey, popularly known as Hilda Baci, is a celebrated Nigerian chef, media personality, model, and entrepreneur, born on September 20, 1996. She gained nationwide and international recognition after attempting to set a new Guinness World Record for the longest cooking marathon by an individual.
Her record-breaking attempt, famously known as the “Cook-a-thon,” took place from May 11 to May 14, 2023, in Lekki, Lagos State. Over the course of four intense days, Hilda prepared over 250 dishes, captivating a global audience via live streams and attracting physical support from celebrities and fans alike.
Early Life and Background
Hilda hails from Akwa Ibom State and was inspired to cook by her mother, a seasoned cook in her own right. Despite her deep-rooted love for cooking, Hilda pursued academics and graduated with a degree in Sociology from Madonna University, Okija. Eventually, her passion led her into the culinary space full-time.
Career Highlights
Hilda is the founder and head chef of @Myfoodbyhilda, where she combines creativity, Nigerian heritage, and unique flavors. Her meals, crafted with local ingredients, have won her a loyal following. Beyond the kitchen, she is also active on social media and TV, hosting cooking shows and building her brand as a culinary icon.
In March 2023, she officially announced her intent to break the Guinness World Record previously held by Lata Tondon, who cooked continuously for 87 hours and 45 minutes in 2019. Hilda began her attempt on May 11, 2023, and surpassed the previous record by cooking for 93 hours and 11 minutes, though her original target was 100 hours.
Recognition and Support
The Cook-a-thon received immense support from high-profile Nigerians including Governor Babajide Sanwo-Olu, Pastor Bolaji Idowu, Tiwa Savage, Ice Prince, Tim Godfrey, and even a call from Vice President Yemi Osinbajo. The massive public and online support turned the event into a national moment of pride.
Record and Aftermath
Though Hilda was officially confirmed by Guinness World Records as the new record holder, her reign was short-lived. In November 2023, Alan Fisher, an Irish chef, surpassed her with a new cooking marathon record of 119 hours and 57 minutes. He also set a record for the longest baking marathon at 47 hours and 21 minutes. Hilda responded graciously, congratulating him and expressing pride in his achievement.
Personal Life
Hilda Baci is currently not married and keeps details of her personal life private. While she has shared pictures with a man on Instagram, she has not confirmed any romantic involvement.
Net Worth
Hilda’s estimated net worth stands at around $320,000, reflecting her successful ventures in catering, brand partnerships, content creation, and TV appearances. She continues to grow her culinary empire while inspiring young Nigerians, particularly women, to pursue their passions fearlessly.
Leave a Reply